Visiting cards

According to historical information, already in the 3rd century AD in China, officials were ordered to have business cards on red official paper. In the XVI-XVII centuries, citizens of Venice and Florence used business cards. The first printed business card (printed business card) was found in Germany and dates back to 1786. In Russia, business cards appeared under Catherine II. The business cards of that time were distinguished by the sophistication, grace, and were real masterpieces. All kinds of Amurs, ornamental frames, engravings were the usual elements of the design of business cards. Regarding business cards, there were no less stringent rules of etiquette than when using cutlery. Formally, you can divide business cards into two types: business and personal. This primarily concerns people of serious, business professions. The business cards of this group of people have rather strict design rules. The main thing for business cards is information and functionality. People of creative professions have no restrictions, and the business card is a kind of synthesis of business and personal information. This is perfectly understood by many companies that print business cards. Recommendations for the design of business cards: On the card, as a rule, the name and patronymic are first indicated, and only then the surname. The second important rule is the readability. The font of business cards, like the font in notebooks, should be clear, easily readable, it is not recommended to use complex Gothic and decorative fonts. You should not use italics, if you have a rare or difficult surname or business card in a foreign language. In a company taking care of its image, business cards should be designed in a single style and a single color scheme, but differ for employees of different levels in quality of design and cost. This is perfectly understood by many companies, among which there are those that develop booklets design. When working only with domestic partners, you should not use foreign languages ​​on a business card. A unilateral business card is always preferable – after all, it is very convenient to make notes on the reverse side. A bilateral business card will be perceived as an attempt to save money. However, there are cases when a bilateral business card is quite appropriate – for a representative of a foreign company in our country, for example. Boxes of standard format have dimensions 50×90 mm. Of course, no one forbids to make business cards according to the European standard 85×55 mm. However, this format in width is greater than most standard visitors. Exchange of business cards when meeting at various meetings, presentations and exhibitions has long been an obligatory event, an attribute of the business world and the beginning of any kind of business executions. A good business card, like branded envelopes, is an integral part of a successful company. . It is better to contact professional designers to develop business cards. Think, this small piece of paper carries the most important information about you. In some way, it is your face or advertising shield. A tasteless, illiterate design can forever ruin the impression of you and your company. Many companies order, in addition to branded business cards, the manufacture of branded folders. There are certain rules for the exchange of business cards. So, at the meeting, the subordinate to the boss first submits the card, the man to the woman. The accepted card cannot be immediately hidden in the pocket, first it needs to be carefully read. This is a kind of sign of respect to the donor. Ways to make business cards. Nowadays, you can make business cards in the following ways: printing on offset machines. A very common way to print large circulations of 1 – 2 colors. The printing process consists of several stages: the manufacture of colorful photoforms, the manufacture of printed shapes, the molestation of forms by machine, the printing process, ulcerative processing of products. The appearance of business cards printed in offset in a very fine raster mesh and low juiciness of paint, as well as the absence of paint relief – since the paint layer is very thin. This method is often used in the manufacture of notebooks. Digital printing of business cards. The advantage of this type of print is the possibility of prompt execution of the order. The elimination of intermediate technological operations at the stages of the 3rd preparation allows you to send a file with an original print to print and get a circulation almost in the presence of the customer. Well, most of us recalls the manufacture of business cards at the last moment. Here this technology helps out. Digital machines also allow you to produce products with very small circulations. Therefore, if you urgently need to print only 100-300 pieces of full-color leaflets or business cards to the exhibition, then often the digital seal is the only tool that allows you to fulfill the order at a reasonable price.