It’s no secret that the best way to earn on the network is profit from your own sites. Many of us, having read the instructions and recommendations for creating the site, are seriously interested in and also decided to try. But making the site is not so easy. Rather, make it so that it brings income, and does not hang on the last pages in search engines. To do this, you need to know CEO. And what is it – this is SEO?
SEO (Search Engine Optimization – Search Optimization) – these are the very methods that help to develop the site and promote it in search engines. After all, the higher the site will be issued in the search engine, the more its target audience will be. And, therefore, the potential income.
You cannot say for sure that SEO will help you promote the site. It’s like a situation with meteorologists or fortunetellers. Can come true, or maybe not. But, nevertheless, there is a certain logic in these methods, because if they had not worked, SEO would not be such a large -scale industry. Even more – science.
We will not consider the methods, but simply talk about people who are engaged in search engine optimization (they are called seoshniki), and what this whole system is generally. This knowledge may be needed by everyone, because today SEO is a rather promising, profitable, and most importantly – an interesting area of activity.
Seoshniki. Who are they?
What they do, we have already said. Now we will consider two categories that are divided into seoshniki. This:
1) Professional optimizers. They promote sites to others, receiving money for this. 2) the owners themselves. That is, those who promote their own resources.
The first category is more based on its theoretical knowledge. Those who promote their own sites have their own ways to promote. Many of the second category gradually turn into the first, in the process, studying all the subtleties and methods of SEO. And some users relate to both categories, promoting sites to both customers and themselves.
Optimization methods
They can be listed for a very, very long time. But first, remember that the main tasks of SEO are the creation on the page of pages relevant to the necessary request, and obtaining links from other resources. How to do the latter, it is easy to guess, but what means “page relevant to the request”? We answer: the page should have content that meets the words of the request. For example, for the request “Football” the page from the football site will be relevant. With hockey, respectively,. That is, it can be understood that the relevance is determined by the search engines. How they do it: are looking for keywords, phrases and sentences on the page. The more these keywords are on it, the more relevant the page. And the search engine will give it above other pages, where there are fewer keys. This is theoretically. In fact, everything is not so simple. Now let’s explain why.
As already mentioned, the search engine algorithms are such that they will look first of all keywords. They will not look at the accuracy of information and the quality of its presentation. They don’t care what the design of the site and what is its structure. It turns out that the most leading sites may be in high positions. Therefore, SEO is divided into three types. Consider each of them:
SEO white.
The site is created in the best way – a good design is being developed, interesting and well -written articles are located. The administration works on the site, constantly improving it and making it more convenient for users. The articles do not have a pursuit of the number of keywords, but relevant information is given. Of course, many other resources will refer to such a site.
SEO black
. The main distinguishing feature of this type of optimization is that on such black sites they do not pay almost any attention to the user. The main task of the Seoland is to increase the number of keys in the text in any way. Links come through spam. These sites are called by Dorwei, and the search engines with them usually do not stand on ceremony. Only high -quality dorwees created by experienced optimizers can live for a long time. What are Dorwei for? This is usually an artificial increase in the target audience in order to send users to another site.
SEO gray.
So to speak, the middle ground. Rather, the gray middle. They think about users on such sites, but, nevertheless, the keys to the texts are not always added to the place. Links are bought on other resources. This type of optimization by search engines is not punished, but no one can say where they (search engines) have the border between black and gray seo. Therefore, if you get carried away much, you can get a ban or filter.
How to learn SEO?
To understand SEO well, you need not only to know a lot, but also to be able to apply your knowledge in practice. It is not very difficult to study theory, it will be enough to read articles and books on this topic. It is in this order – first articles, then books. Because in books the information is a little more complicated than in small materials, and for its perception, initial knowledge will be required, which can be drawn from articles. As the first book about SEO, we recommend reading the work of Igor Ashmanov “Optimization and promotion of sites in search engines”. The book was published for a long time, but it still describes the most important principles of search engines, website promotion, optimization, advertising on the Internet and other things. These principles were guided and the optimizers continue to be guided.
Having studied theory, try to do practice. Use all the tips and recommendations that you learned. The main thing is to start. And there is already experience and skills will gradually come to you.